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Swiss Watch Exports Slump in September, Hurt by US Tariffs

FacebookXLinkedInEmailLinkGiftExpandRolex GMT-Master II watches watches in the window of a store in New York.Photographer: Bing Guan/BloombergFacebookXLinkedInEmailLinkGiftGift this articleContact us:Provide news feedback or report an errorConfidential tip?Send a tip to our reportersSite feedback:Take our SurveyNew WindowFacebookXLinkedInEmailLinkGiftBy October 21, 2025 at 6:57 AM UTCBookmarkSave

Swiss watch exports fell in September, hurt by the Trump administration’s 39% tariff on imports from Switzerland to the US, the industry’s largest market.

Watch exports fell 3.1% from a year earlier to 2 billion Swiss francs ($2.5 billion), the Federation of the Swiss Watch Industry said in a statement Tuesday. Increases in most markets last month were eclipsed by a 55% plunge in exports to the US.

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