Vietnam’s Masan in Talks With Costco to Sell Its Noodles in US
FacebookXLinkedInEmailLinkGiftExpandMasan Consumer’s factory in Binh Duong near Ho Chi Minh City.Photographer: Nguyen Dieu Tu Uyen/BloombergFacebookXLinkedInEmailLinkGiftGift this articleContact us:Provide news feedback or report an errorConfidential tip?Send a tip to our reportersSite feedback:Take our SurveyNew WindowFacebookXLinkedInEmailLinkGiftBy Nguyen Dieu Tu UyenOctober 20, 2025 at 3:31 AM UTCBookmarkSave
Masan Group is in talks with Costco Wholesale Corp. to sell its branded noodles, fish sauce and coffee in the retailer’s US stores as the Vietnamese conglomerate accelerates its global expansion.
“Our leading products such as fish sauce, chili sauce, and noodles have already entered Costco’s hypermarket system in South Korea, and will soon be available in Costco in the US,” said Le Thi Nga, deputy chief executive officer of Masan Consumer, the group’s unit.
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