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JBS CEO Announces Commitment to Full Cattle Traceability in Brazil

JBS NV, recognized as the largest meat supplier globally, has pledged its support for the Brazilian government’s initiative aimed at achieving complete traceability of cattle herds across the country. This commitment was highlighted by the company’s Chief Executive Officer, Gilberto Tomazoni.

The initiative is part of a broader strategy to combat deforestation, a critical environmental concern in Brazil. By ensuring that all cattle can be traced throughout the supply chain, JBS aims to enhance transparency and sustainability within the meat industry. This move aligns with increasing global demands for responsible sourcing and environmental stewardship.

Tomazoni emphasized that the traceability plan is essential for promoting sustainable practices that protect Brazil’s rich biodiversity and forested areas. The company’s involvement in this initiative reflects its dedication to responsible meat production, which not only meets consumer expectations but also adheres to regulatory requirements.

As the industry faces growing scrutiny over its environmental impact, JBS’s commitment to full cattle traceability represents a significant step toward fostering a more sustainable future for both the company and the Brazilian ecosystem.

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Source: Original