IndustriesConsumer

Hershey Warns of Weak Halloween Sales, While Nudging Up Outlook

FacebookXLinkedInEmailLinkGiftExpandHershey’s Miniatures chocolatesPhotographer: David Paul Morris/BloombergFacebookXLinkedInEmailLinkGiftGift this articleContact us:Provide news feedback or report an errorConfidential tip?Send a tip to our reportersSite feedback:Take our SurveyNew WindowFacebookXLinkedInEmailLinkGiftBy Kristina PetersonOctober 30, 2025 at 11:05 AM UTCUpdated on October 30, 2025 at 11:53 AM UTCBookmarkSave

Hershey Co. called out disappointing Halloween sales so far in the US, but still upped its annual outlook thanks to price hikes.

The company said the weakness, which isn’t being seen across its business, might be because of warmer weather and a delay in buying with the holiday on a Friday this year. Halloween made up nearly 18% of annual US candy sales across the industry in 2024, second only to Christmas.

Source: Original