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- 00:00Take my overall is a plot from to go from idea to app and make it so that you have a seamless journey along the way. One of the products we have is victim, right? Which is a way to do ideation, brainstorming and really exploration with your team and also diagramming. And the diagramming use case is something that we’ve been focused on a lot because it’s a key part of how you plan for your team, think through decisions and more. And one thing that I’ve personally known is my own use of CBT and other columns is you often get to this place where they actually have a very good ability to understand a diagram, but not the ability to express it. Right. So you get mermaid code, you get abstract stuff. They need to copy and paste something and there’s not really good place to piece it even. And so when we had a chance to talk with Chad Smitty about this integration, we got really excited about what can we do to make it so that you can take the mermaid code generated through chats with your team and then be able to use it in fig jam. It also like lets the user articulate perhaps more easily just because it’s a promise to resolve system. You know, like why is it better from from the user’s perspective or somebody working on the project to do it through chatbots and not within fake jam in and of itself? Well, actually, we think of as Zappos, there are times, you know, exactly you’re going for and he’s going to draw something out of a diagram. There’s also times when the collaborative team that’s what originally started as whiteboarding brainstorming, but I also see it as a workflow where sometimes that you want I was doing this last night, for example, you want to start with the chat CBT session. Even it filled up all out of context, make it into a diagram, iterate through, prompting a little bit and then pull it in to Sigma’s platform. Way you can save it, you can share it, but also you can tweak it. And I think that right now we’re in this world where whether it’s software and accidental rise that might be going vertical as we have been for decades. Right. But even more so now and as that’s happening. Design, taste, craft, point of view, that’s differentiator. But also for visual communication, it’s so important to be able to really easily visually communicate your ideas. And if you’re not able to shove in the work place that way and be able to show up with high design literacy and the ability to express yourself in your communication, then you’re kind of a divisive image. So how do we make it so more people are able to do that? And I think this is a way that makes it so that more people can even faster go create that diagram, go create something for them. And also they can then go modify it more or they can actually make it their own once they actually open it up on the platform. So it excites me a lot, both the prompting internally as well as the way that you go into from that platform and you can share, you can do that. There is an interesting debate to be had about the direction of traffic. You know, when you were negotiating with open air to be one of these initial third parties, what concerns did you have that it would take people’s time away from the jam as an example and be within to output? Or do you not see it like that? I don’t even see it like that. Really? Because I’ll give an example. I mean, New Year’s Eve of this year, I was I’m nerdy. My friends are nerdy. We do talks every year and we each give like a talk for New Year’s Eve. And I thought, okay, my talk is going to be on the tech tree from now to 2100. Okay. As opposed to a resolution, New Year’s resolutions to you. It’s white elephant resolutions. Different topic for sure. That’s a fun one. Anyway, so I basically was getting very excited, open pro, trying that out. And I thought, okay, it’d be like an hour or two and maybe I started prompting one pro to give me a tech tree and it actually end up being like a 24 hour thing of, you know, two thirds that time was I went pro. A third was then copy and paste it manually right in a fig jam and doing all that layouts. Last night I did it again in front of the open line about it. It took me, I think overall between the prompting and the editing and the jam and laid it out perfectly. Half an hour total. So the ability to with better models have richer context and have the ability to just go bigger and think bigger and to really iterate through your ideas, but also the ability to then have applications on top. I just think you can do more. You can do more and more and more quickly, but also you can go for more things. There are now 800 million active weekly users, a weekly active users on chat. JPT. Do you therefore see it as a good sales channel or go to market channel? Now that you’re an API partner? It could be we’ll have to see over. The primary motivations on the user side are always how do we make it so We have the best experience for our users and sometimes it’s going to be in gym, sometimes it’s going to be elsewhere. Great. More generally, right now we are thinking a lot about how do we extend our ecosystem. So single design, our flagship product, is a way to basically go and design interfaces with different MCP. You can then actually integrate into ideas, Codex, whatever, and anything that supports MCP for that context out of single design into your editor, your agenda environment of choice. And I think we’re generally across our platform. We’re thinking through how do we open up the ecosystem even for Figma, which is one of our most important efforts right now that we are pushing super hard on, is is how you go from prompt to app in just one step and then you can iterate through prompting. We want to both connected with the Figma platform, make it so you have a round trip, a single design and you can edit it, you can improve the visuals, but also even for the competitors, something we make, we are trying to be system ecosystem partners with them as well because we believe that the product development lifecycle is on figma. But design is this gravitational pull because design is it’s going to make you win or lose in an age where software and the rate of software creation is increasing more than ever before. If you build out this ecosystem and Openai is going to participate in that, and it sounds like you’d like volume massively for both of you, it’s it’s really important. But is there some kind of revenue sharing agreement, like what is in it for you guys as partners other than the technology cooperation? Yeah, I mean, there wasn’t really like a negotiation of any kind. It was a collaboration. And our, you know, me, our engineers, our product people were talking with their engineers are from people who have like a blockchain or going out as literally demean their engineers up to I think midnight last night. Wow. Just identified longtail issues that they’re checking out to make sure everything’s ready for your day. And the team’s been amazing to work with. And yeah, just in general been very thankful for the partnership and the chance to go build this thing. The app on attachment is awesome still, and I know that you probably weren’t paying attention to this particular point, but during the early parts of the keynote segment, shares went ballistic. Frankly, many other names did as well when they were going through the list of partners that will be API access through the chat. JPT What does that signal to you about? You know, when Openai communicates, there is that level of response to your from your investors and the technology industry at large? Yeah, you surprised me with that earlier before we started talking the interview and I’ve second later but I don’t know is the honest answer because it’s not really something that I’m as tuned into. I told the team before we IPO’d during the IPO, after the IPO number goes up, never goes down, Right? What matters are the inputs. Every day we’re going to be driving to make sure that we are making a better user experience, better products for all of our users on the platform. And so I think if it means anything to me, it’s people see possibilities, right? How these systems can work together. But now we have to go make sure that we prove it and that it’s great. And hopefully it’s just the start and there’s a lot more we can do. Very quickly, before we let you go, you know, you talked about speaking with the slacking, the the open engineering team until very late last night, just as a moment in time like this dev day where there were thousands of people here in Fort Mason, San Francisco. In your technology career, could you try and summarize what you think is happening in particular with AI and what’s happening in this city? I think it’s a moment of excitement. And I mean, look, if you’re an engineer, if you’re a designer or a prime person, what do you do? You have any toys And there are new toys every week or so right now, toys you can go build with things that you can go and use to invent the future and create new workflows. That’s exciting for a technologist and you know where it all goes. Nobody knows. I tell you, they do their lines to you or to themselves. I don’t know where everything’s headed, but I think that definitely it’s a moment of excitement right now and we’re excited about all the changes we can make for our users and how we can make their experiences in Figma better.
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ChatGPT Integration Will Allow User to «Go Bigger»: Figma CEO
October 7th, 2025, 12:17 AM GMT+0000
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