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AppLovin Probed by SEC Over Its Data-Collection Practices

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AppLovin helps mobile developers find users and sell advertising in their applications.

Photographer: Gabby Jones/BloombergFacebookXLinkedInEmailLinkGiftGift this articleContact us:Provide news feedback or report an errorConfidential tip?Send a tip to our reportersSite feedback:Take our SurveyNew WindowFacebookXLinkedInEmailLinkGiftBy Olivia SolonOctober 6, 2025 at 7:44 PM UTCUpdated on October 6, 2025 at 7:51 PM UTCBookmarkSave

The Securities and Exchange Commission has been probing the data-collection practices of the mobile advertising tech company AppLovin Corp., according to people familiar with the matter. The company’s shares slid.

The agency has specifically looked into allegations that AppLovin violated platform partners’ service agreements to push more targeted advertising to consumers, said the people, who asked not to be identified discussing private matters. SEC enforcement officials assigned to cyber and emerging technologies have been handling the matter, the people said.

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